Privacy policy
At Eightlab, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you use our services.
Eightlab is committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, and store personal information when you use our website, services, AI systems, or engage with us in any form.
By accessing EightLab’s website, booking a consultation, or using our services, you consent to the practices described in this Privacy Policy.
Information we collect
We only collect information that is reasonably necessary for our work. This may include:
Personal information (name, email address, and phone number)
Business name and job title
Payment information (processed via secure third-party providers)
IP address
Consultation booking details
Any information you submit through forms, emails, or online chat
Browser type and version
Device information
Pages viewed
Time spent on website or platform
Clickstream data
Referring websites
As part of our GEO (Generative Engine Optimisation) services, we may collect:
AI-generated queries referencing your brand
Analysis of brand mentions across platforms (e.g., ChatGPT, Gemini, Claude)
User question patterns
Content performance and optimisation data
Marketing and search analytics
We use cookies, pixels, and tracking tools to:
Improve website functionality
Personalise user experiences
Measure performance and marketing effectiveness
You may disable cookies at any time through your browser settings.
How we use your information
EightLab collects and uses personal information for purposes including:
Providing our GEO services and AI-driven optimisation
Analysing user and AI queries to improve brand visibility
Developing content strategies, reporting, and recommendations
Communicating with you about services, updates, and support
Improving website and platform functionality
Billing, fraud prevention, and account management
Compliance with legal obligations
We will not use your information for purposes unrelated to our services without your explicit consent.
Disclosure of your information
We may disclose personal information:
To service providers, including:
Cloud hosting providers
AI analysis tools
Payment processors
Data storage services
Marketing platforms
These providers are bound by confidentiality and comply with privacy safeguards.
We may disclose information if required to:
Comply with Australian law
Respond to lawful requests
Protect our legal rights, safety, or property
We will always seek your permission before sharing information for purposes outside those listed above.
Some service providers we use may store or process data outside Australia (e.g., USA, EU, Singapore).
When transferring information overseas, we take reasonable steps to ensure the recipient complies with privacy obligations equivalent to the Australian Privacy Principles.
Data security
We implement industry-standard security measures including:
Encrypted data transmission (SSL/TLS)
Secure cloud storage
Access controls and authentication
Routine security monitoring
Regular backups
While we take all reasonable steps to protect your data, no digital system is completely secure. You acknowledge risks associated with internet-based transmissions.
Your rights
You may request access to your personal information at any time.
If the information we hold is inaccurate, incomplete, or outdated, you may request corrections.
Requests can be made by emailing contact@eightlab.co.
We will respond within a reasonable period in accordance with the APPs.
Changes to this policy
We may update this Privacy Policy from time to time.
Any revisions will be posted on our website with an updated “Last Updated” date.
Contact us
If you have questions, concerns, or wish to make a privacy complaint, contact:
Privacy Officer - Eightlab Pty Ltd
Email: contact@eightlab.co