Privacy Policy

Eightlab (“Eightlab”, “we”, “us”, “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use our website, platform, and related services (collectively, the Services). We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Who we are

Eightlab is headquartered in Brisbane, Queensland, Australia. We provide AI search analytics and visibility tools for marketing teams. This Policy applies to visitors, account holders, customers, partners, and anyone who interacts with our Services.

2. Information we collect

Depending on how you use the Services, we may collect:

• Identity and contact — name, email address, phone number, company name, and role.
• Account and profile — login credentials, preferences, team memberships, and subscription details.
• Billing — transaction records and billing contact details. Payment card data is processed by our payment provider; we do not store full card numbers.
• Brand and campaign data — brand names, domains, URLs, prompts, keywords, and content you submit for AI visibility tracking and reporting.
• Communications — messages you send via contact forms, email, or support channels.
• Usage and device — pages viewed, features used, IP address, browser type, device identifiers, referring URLs, and cookies or similar technologies.
• Analytics outputs — AI visibility results, citations, and reports generated in connection with your account.

3. How we collect information

• Directly from you — when you sign up, subscribe, complete forms, or contact us.
• Automatically — through cookies, logs, and analytics when you use our website or platform.
• From third parties — such as payment processors, authentication providers, or integrations you connect to your account.

4. How we use information

We use personal information to:

• Provide, operate, and maintain the Services.
• Process registrations, subscriptions, and payments.
• Generate AI visibility analytics, reports, and recommendations for your account.
• Send service messages, security alerts, and account notifications.
• Respond to enquiries and provide customer support.
• Send marketing communications where permitted — you may opt out at any time.
• Improve platform performance, security, and user experience.
• Comply with legal obligations and enforce our terms.

5. Cookies and similar technologies

We use cookies and similar technologies to run the site, keep you signed in, remember preferences, understand usage, and improve performance. You can control cookies through your browser settings; blocking some cookies may affect functionality.

• Essential — required for core site and account functions.
• Analytics — to understand visits and improve the experience.
• Functional — to remember settings and preferences.

6. When we share information

We may share personal information with:

• Service providers — hosting, analytics, payment processing, email, and customer support partners who help us operate the Services.
• Team members — authorised users within your organisation when you use team or workspace features.
• Legal and safety — where required by law, to protect rights and safety, or to enforce our terms.
• Business changes — in connection with a merger, acquisition, or transfer of assets, subject to confidentiality safeguards.
• With your consent — where you direct us to share information or clearly opt in.

We do not sell your personal information.

7. Cross-border disclosure

Some service providers may store or process information outside Australia. Where we disclose personal information overseas, we take reasonable steps to ensure recipients handle your information in a manner consistent with the APPs.

8. Retention

We retain personal information for as long as needed to provide the Services, meet legal obligations, resolve disputes, and enforce agreements. When information is no longer required, we take reasonable steps to de-identify or securely delete it.

9. Your rights and choices

• Access — request access to personal information we hold about you.
• Correction — request correction of inaccurate or incomplete information.
• Marketing — opt out of marketing emails using unsubscribe links or by contacting us.
• Account data — update profile details in your account settings where available.

If you are located in the European Economic Area or United Kingdom, you may have additional rights under applicable law. Contact us to exercise them.

10. Security

We use reasonable administrative, technical, and organisational measures to protect personal information. No method of transmission or storage is completely secure. Please protect your credentials and notify us promptly if you suspect unauthorised access to your account.

11. Children

The Services are not directed at children under 18. We do not knowingly collect personal information from children without appropriate consent. If you believe we have collected such information, please contact us so we can take appropriate steps.

12. Third-party links and integrations

Our Services may link to or integrate with third-party websites, AI platforms, or tools. Their privacy practices are governed by their own policies. We are not responsible for third-party content or data handling outside our Services.

13. Complaints

If you have a privacy complaint, please contact us first so we can try to resolve it. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

14. Changes to this Policy

We may update this Policy from time to time. We will post the updated version on this page with a revised “Last updated” date. Continued use of the Services after changes take effect indicates acceptance of the updated Policy.

15. Contact us

For privacy questions, access requests, or complaints:

• Email: hello@eightlab.co
• Address: Level 4 / 80 Ann Street, Qld, Brisbane 4000
• Phone: +61 481 701 099

See also our Terms of Service.