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See how AI search drives traffic to your site

Eightlab tracks how AI-generated answers send real visitors to your website. Measure traffic attribution, understand which engines perform best, and optimise your AI presence for conversions.

Traffic from every AI platform

Traffic from every AI platform

Eightlab breaks down referral traffic from ChatGPT, Claude, Gemini, Perplexity, and emerging AI platforms, helping you measure which engines generate the most visitors, engagement, and opportunities.

Compare against competitors

Compare against competitors

Eightlab allows you to benchmark your brand against competitors and understand who is winning AI visibility within your industry.

Find pages that get cited

Find pages that get cited

Eightlab identifies the pages and content types that are most frequently referenced by AI assistants, helping your team understand what drives AI visibility.

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Get the full picture of how AI search drives real traffic to your site.
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  • See which AI engines send the most visitors to your site.
  • Track click-through rates from AI citations to your landing pages.
  • Measure conversion rates from AI-referred visitors.
  • Compare AI traffic against traditional search traffic performance.
AI Traffic

AI search is becoming one of the fastest-growing sources of website discovery. ChatGPT, Claude, Perplexity, Gemini, and other AI assistants are increasingly recommending brands, products, and content directly to users. Eightlab's AI Traffic Analysis Dashboard helps businesses measure, understand, and grow traffic from AI search engines.

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Track Your AI Visibility Before Your Competitors Do

Understand your AI traffic. Measure your AI visibility. Grow your AI search presence.

Frequently Asked Questions

Eightlab tracks referral traffic from AI search engines and AI assistants, including ChatGPT, Perplexity, Claude, Gemini, and other large language models (LLMs). We analyze referral data and combine it with AI citation intelligence to identify when your brand, website, or content is mentioned in AI-generated answers. When users click through from an AI response, Eightlab attributes the visit to the relevant AI platform and shows which pages receive AI traffic. No additional tracking code is required.

Yes. Google Analytics can show referral traffic from AI platforms, but it does not explain why traffic increased or which content was cited by AI engines. Eightlab combines AI traffic analytics with citation intelligence, helping you understand which pages are being mentioned by ChatGPT, Perplexity, Claude, and other AI search engines, which topics and keywords drive AI visibility, which AI platforms generate the most traffic, and why certain pages gain visibility in AI search result.

Yes. Eightlab allows you to monitor up to 10 competitors and compare their AI search visibility. You can see estimated AI referral traffic, top-performing pages, which AI platforms send the most visitors, AI citation trends across competitors, and share of visibility in AI search results.

AI referral traffic data updates daily, allowing teams to monitor changes in AI-generated traffic and visibility. AI citation and visibility data updates weekly to identify new citations, emerging opportunities, and changes across AI platforms such as ChatGPT, Perplexity, Claude, and Gemini. Most teams review their AI visibility reports weekly to measure performance and identify new opportunities for growth in AI search.