GEO vs. SEO: Why Your Business Needs Both
9 mins read
Published Sep 1, 2024
Most business owners know what SEO is. But very few understand GEO—Generative Engine Optimisation—despite the massive shift happening in how customers search.
So, what’s the difference?
SEO helps you rank on Google.
GEO helps you get recommended by AI search tools.
While SEO focuses on keywords, backlinks, and ranking positions, GEO is all about providing AI with clear, structured, expert information it can trust. AI search engines don’t “rank” websites—they interpret them. They analyse the depth of your content, your expertise, your brand consistency, and the clarity of your answers.
SEO follows rules and algorithms.
GEO follows context and confidence.
This means businesses need content that not only satisfies Google but also makes sense to AI:
– detailed service pages
– question-based content
– clear authority
– trust signals
– consistent language
– semantic structure
The most successful brands moving forward won’t choose between SEO or GEO—they’ll combine both. When your website ranks on Google and appears in AI answers, you own the entire search ecosystem.
This is the new competitive edge, and early adopters are already seeing the benefits: more traffic, more inquiries, and higher-quality leads—without spending more on ads.
